Bespoke property marketing taken to a new level…
As a client, you will feel truly valued as we create a bespoke marketing plan based upon your personal objectives, both in terms of money & timeframes. We showcase your home at its absolute best to capture your potential buyer’s imagination via various proven successful marketing strategies.
Let us take you through each of the elements of our bespoke marketing strategy, and how they all fit perfectly together to create the work of art that is one of our magazine-style brochures:
Lifestyle Photography & Videography
They say a picture paints a thousand words and we understand better than most the power of high-quality photography to effectively bring your home to life.
Your ideal buyer is looking for not just a home, but a lifestyle, therefore it’s vital that the photography & videography capture the true essence of your home in all its glory. Our carefully crafted images evoke an emotional connection with your ideal buyer, as they can picture themselves living and enjoying your fabulous home.
Home Styling
Creating the vision of an aspirational lifestyle that people want to buy into takes work. It’s the subtle little touches that make the biggest difference.
Prospective buyers instinctively decide on your home within seconds, therefore dressing your home for sale, ensures the best possible first impression.
We love plain bedding, pale cushions and sumptuous throws, so we bring these items and other small accessories with us on your photoshoot to make sure your home stands out from the crowd on the busy property portals.
Compelling Copywriting
Buying a home is all about emotion, which is why we employ a talented copywriter who takes the time to get to know you & your home so they can transform the walls & bricks of your home into a place your potential buyers can visualise themselves living within. Carefully choosing the right words to open the buyer’s imagination and sway them into viewing your home in person.
Bespoke Magazine-Style brochures
Once we have the most perfect images and visual brand for your home it’s time for our talented designers to get to work designing a brochure worthy of your home. In fact, our clients frequently comment how delighted they feel that they are able to retain the brochure; expressing joy at being able to look back and enjoy flicking through the pages for posterity.
Your magazine style brochure is personalised to dovetail perfectly with your home. They are beautifully presented and skilfully crafted to highlight key features helping buyers form an emotional connection with your home.
Individual Home Branding
Your home is as individual as you are, therefore, to capture the essence of your home we craft an individual brand for your home and then creating quality marketing that stands head and shoulders above the crowd.
Our time served and highly skilled designers will work in tandem with the wider team to develop a one-of-a-kind brand, including a property logo, exclusively for you and your home.
Bespoke For Sale Board
We work tirelessly to attract as many buyers as possible, which is why our bespoke ‘for sale’ boards display more than just our name. We use the ‘for sale’ board to highlight the benefits of your home that are not immediately visible to an interested buyer, such as showcasing the gardens, how your home looks at twilight, a dreamy master bedroom suite or even the beautiful frontage of your home if it’s hidden away behind foliage.